We ask Wine Country luminaries: What do you hope to accomplish in 2011?
Clark Wolf, restaurant consultant, writer, hospitality expert
Clark Wolf is a food and restaurant consultant, writer, and well-known authority on the culture of hospitality. He lives in two wildly disparate places — New York City and remote Guernewood Heights in Guerneville along the Russian River. He also is host of “The Food Show With Clark Wolf” on channel TV50. This bi-coastal bon vivant is passionate about farming, and he says one of his goals for 2011 is to “increase the value and real understanding of the treasures of this county.”
“This is an extraordinary place, and even people in it don't quite get that,” he said. “It's like that kid in high school who was really good-looking but didn't know it and was nice to everybody.”
He hopes to foster that appreciation by telling rich stories of food and farming, for after all, he says, farming is the source of all sustenance. And he wants to show what happens to the harvest, focusing on the region's cheesemakers and canners and olive curers.
“One of the greatest things we have going is the potential for being a hotbed of education,” says Wolf, who intends to continue bringing people to the North Coast to get them close to the land, to walk it and taste it and touch it.
One concrete goal this year is to organize and launch a new county-wide Late Harvest Festival in November, when the vines are electric with color and the other festivals have ended for the year. It would include small doings at markets and restaurants as well as signature events.
“If that nice valley to the east can celebrate mustard for two months,” he said, “we can muster a month of celebrating a real harvest at peak time.”
As for his personal goal, he says he intends to “be busy and happy about it.”
“The true mark of success is doing work you love with people you respect,” he said. “It's so tough, and it's what I wish for everyone.”
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