I was in Brooklyn today, on Smith Street, helping a young couple plan their new bakery/cafe and we scoped out the neighbors. Wandered into what looked to be a locavore food spot that didn't seem to have a window sign.
I got ten feet in when I said "Hey, this really reminds me of that tiny cheese filled spot near here called Stinky!"
A very nice person behind a very full counter told me I was in fact in the center of the new, larger but still true Stinky shop.
Good job guys. I felt it before I smelled it before I shopped it. That's knowing who you are and what to do and how to do it your way, memorably. I'll be back - and so will the neighborhood.
Visit Stinky here
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